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Indie skin care company’s high-performance formulas feature vegan blends of superfood extracts.
December 9, 2021
By: Christine Esposito
Editor-in-Chief
Youth to the People, a naturally focused skin care brand founded in Los Angeles in 2015 by cousins Greg Gonzalez and Joe Cloyes, has been acquired by L’Oréal. Terms of the accord were not released. The brand was inspired by their grandmother, Eva, who started a professional skincare line 40 years ago, utilizing plant extracts and innovative active ingredients. Available in the US, Canada, Australia, and in select European countries, the brand is marketed through an omnichannel distribu...
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